DATA VIZ: Mother's Day Spending Habits (2004 - 2016)

Published: May. 12, 2017 at 4:49 PM AKDT
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(App users, to view the interactive data visualization, follow this



Data sourced from the National Retail Federation, Prosper Insights & Analytics and Google Trends.

The National Retail Federation (NRF) and Prosper Insights & Analytics (PI&A) conducted a

between April 5 through April 13, in which researchers surveyed 7,000 consumers, across America.

According to NRF, the survey's margin of error is plus, or minus, 1.2 percentage points.


Mother's Day Purchases (2016)


Where Gifts were Purchased (2016)

, the sums of the percent totals equals more than 100 percent, because respondents were given the option to select more than one option.

In order to compile the

Most Uniquely Searched Mother's Day Gifts by State

map, Google Trends was used to analyze key terms and data by state, from 2004 through 2015. This was first reported by


During this time period, Alaska's most uniquely searched Mother's Day gift was a love poem.

Check out the interactive data visualization, above, to:

- Examine what Americans most commonly purchase for the holiday.

- Examine how much Americans spend on the holiday, by demographics (age bracket, sex and income).

- Examine which Mother's Day gifts are most uniquely searched, by state.

- And examine where gifts were most commonly purchased.