Iditarod Trail Committee announces Rob Urbach as new CEO

The Iditarod Trail Committee announced Saturday that Rob Urbach will lead the 2020 Iditarod as CEO.

Urbach is from Colorado and served as CEO of the USA Triathlon from 2010 - 2017 and was also the executive vice president for Octagon, a global sports marketing firm.

As CEO of the Iditarod, Urbach will oversee all day to day operations of the Last Great Race on Earth as well as head the fundraising campaigns and information technology.

Urbach will work closely with racers and the board of directors.

“Rob embraces our vision of an Iditarod that is committed to the priority of canine care both on and off the trail,” says Iditarod Board of Directors President Mike Mills. “In addition to his extensive credentials, Rob has proven himself to be a nimble and strategic leader and we’re looking forward to Rob taking the helm of the Last Great Race on Earth.”

Urbach begins his work on Saturday, June 29th.