Chef JJ Johnson of Harlem Based Fast-Casual Concept FIELDTRIP partners with Founders Table and PENDULUM® To Fuel Expansion

The Growth Strategy Includes More FIELDTRIP Units in Upper Manhattan and CPG (sauces)
Published: Dec. 3, 2021 at 5:00 AM AKST

NEW YORK, Dec. 3, 2021 /PRNewswire/ -- Today, James Beard Award-winning chef, TV personality and author, JJ Johnson received Series A funding for his NYC-based rice bowl concept from Founder's Table Restaurant Group and Pendulum. The partnership will finance the rapid expansion of FIELDTRIP's footprint throughout Upper Manhattan and to a new market.

Founders Table
Founders Table

Founders Table Restaurant Group, parent company of innovative, founder-led brands CHOPT Creative Salad Company and Dos Toros Taqueria, has partnered with Pendulum, a strategic growth investing, and advisory platform focused on diverse entrepreneurs, on the FIELDTRIP investment. Founders Table and Pendulum, co-founded by D'Rita and Robbie Robinson, have a shared vision to bring better-for-you food to communities of color where too often fast-casual options are unhealthy.

FIELDTRIP utilizes sustainable and ethically sourced ingredients in tandem with chef JJ's signature Caribbean cooking style to create a flavorful and diverse dining experience. The brand's motto, "Rice is Culture," was born out of Chef JJ's belief that rice is the universal ingredient that connects us all and can be found at the center of the table in every community. FIELDTRIP's first outpost opened in Harlem in 2019 and has since grown to two additional locations in Rockefeller Center and Long Island City.

"To have the support from Founders Table and Pendulum will allow me to rapidly expand FIELDTRIP throughout Upper Manhattan and the Bronx, showcasing the future of food to the heart of New York." Said Chef JJ.

The FIELDTRIP investment marks the second alignment between Pendulum and Founders Table, as Pendulum recently made a significant investment in Founders Table's latest capital raise, joining L-Catteron, Founders Table's largest shareholder. This strategic partnership will focus on activating a diverse owned franchise platform on the west coast and making additional investments in restaurant brands led by diverse founders.

"JJ is an extraordinary chef, founder and community leader whose values directly align with the principles upon which Founders Table is built," said Founders Table CEO Nick Marsh.  "In line with the mission of our partnership with Pendulum, this investment will not only accelerate FIELDTRIP's growth but will create significant opportunity for diverse founders to achieve franchise ownership in other parts of the country."

Focusing on rice grains and fresh global ingredients, FIELDTRIP services New York City through global flavors and techniques that are often found within various cultures through made-to-order rice bowls. The casual dining black-owned restaurant uses heirloom grains, each of which tells unique stories of how it arrived to the country and into your bowl. 
For more information on FIELDTRIP and chef JJ Johnson, please visit:

Founded in 2019 by D'Rita and Robbie Robinson, Pendulum is a strategic growth investing and advisory platform focused on businesses and brands owned by diverse entrepreneurs. Pendulum's mission is to create a system that reimagines how great companies are built and redefines who gets to build them. For more information, visit

About Founders Table 
Founders Table Restaurant Group launched in January 2020 in an effort to focus on creating, acquiring, and growing innovative, founder-led, line-out-the-door restaurant companies. Chopt Creative Salad Company and Dos Toros Taqueria are the first and second fast-growing and profitable brands to join as cornerstones of the new holding company. For both brands and others in the future, the original founders remain focused on the quality of food and hospitality, while Founders Table builds the operating platform to further scale the businesses. Today, Chopt boasts 70 locations in major markets and Dos Toros operates 21 locations across the New York metropolitan area and Chicago.

For more information, visit


View original content to download multimedia:

SOURCE Founders Table

The above press release was provided courtesy of PRNewswire. The views, opinions and statements in the press release are not endorsed by Gray Media Group nor do they necessarily state or reflect those of Gray Media Group, Inc.